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This site states the following, "Ball bearing for machines, automation, logistics." We noticed that the web page stated " Omnia production comprehends rollers, thrust ball bearings and angular contact bearings." It also stated " A wide range of roller bearing joins Omnia roller bearings family. Many machine manufacturers find a good solution among our track rollers, cam follower, thrust roller bearings and a variety of cylindrical roller bearings. Omnia combined bearings are the essential brick for every lifting application." The header had bearings as the highest ranking keyword. It was followed by bearing, pulley, and bearing supplier which isn't as ranked as highly as bearings. The next words the site uses is Omnia Bearing. Omnia Waelzlager was also included and could not be understood by search crawlers.